Of course, Apple is once again held up as the beacon of good licensing -- not because they do good licensing but because they make it easy: Mr Cummins suggested publishers should set up "an iTunes store equivalent

for textbooks - one central repository [where] schools pay a fee for basic use and then their students get automatic access to it".

The article sets up the (legitimate) problem that books are being purchased and cannot be transferred from siblings due to licensing issues. And then iTunes is cited as the preferred model. /facepalm